About Us
Sunrise Management & Consulting, Multifamily Real Estate Experts headquartered in Latham, NY, is an Accredited Management Organization® (AMO®), certified by the Institute of Real Estate Management (IREM®). We are a Real Estate Consulting and Property Management company, providing a full spectrum of real estate services to transform real property into great investments and great communities. We provide performance-driven management, consulting, and market information services for owners and investors in multifamily real estate. Jesse Holland formed Sunrise Management & Consulting in 1998 to focus on managing large multifamily rental properties. After decades of managing both residential multifamily and commercial properties, we know how to meet every challenge head-on, keeping your investments running smoothly and helping to add value to your properties.
How We Do It
No two investors or property owners are exactly the same, nor are their goals. Sunrise specializes in developing solutions that fit your individual needs. Through years of experience and hands-on problem-solving, we know how to optimize each and every real estate investment.
Our scope of services is tailored to meet your goals.
• Do you need help developing a strategic plan?
• Leasing up or repositioning a property?
• Day-to-day operational management?
You wouldn’t trust your investments to just anyone, would you? That’s why more real estate investors and property owners are coming to Sunrise Management & Consulting to develop and manage their properties. Trust, experience, and peace of mind is knowing that problems are being taken care of. Contact us to discuss your investment property opportunities.
Executive Management
Jesse Holland
President and Founder, Licensed Real Estate Broker
Jesse Holland is responsible for the vision and direction of Sunrise Management & Consulting’s business initiatives. He creates new business opportunities for Sunrise and our clients, consults with clients on strategic business planning, and leads the development of staff excellence. Jesse is an Institute of Real Estate Management (IREM) Accredited Residential Manager (ARM) and Certified Property Manager (CPM), a Quadel Certified Assisted Housing Manager (AHM), and a Licensed Real Estate Broker in New York State, New Jersey, Pennsylvania, and Massachusetts. He is a past president of the New York Region Chapter 93 of the IREM Association and a past Regional Vice President of IREM. As a successful multi-family property owner himself, Jesse knows the nuances and challenges his clients face and provides proven solutions to achieve successful outcomes, maximizing real estate investment values.
Keith Flores
Vice President, Licensed Real Estate Salesperson
Keith Flores is responsible for the management, consulting, and hospitality divisions of the company. He oversees the day-to-day operations of multiple commercial and multifamily communities, staff development, and financial reporting. With excellent problem-solving skills and the ability to quickly assess dynamic situations, Keith provides a diverse staff with leadership in motivation and focus on customer service. Keith is an Institute of Real Estate Management (IREM) Accredited Residential Manager (ARM) and Certified Property Manager (CPM), and a Licensed New York State Real Estate Salesperson. He previously served on the Executive Committee Council of the New York Capital Region Chapter 93 of the IREM Association.
Heather Schechter
Chief Strategy Officer, Licensed Real Estate Salesperson
Heather Schechter leads branding, business development, and strategic partnerships for Sunrise Management & Consulting. She oversees corporate marketing, public relations, and external communications, shaping brand strategy across Sunrise and its portfolio. With nearly a decade at Sunrise, Heather has been instrumental in elevating the company’s market presence and fostering strong industry relationships. Heather currently serves as Past President and Membership Chair of the Capital Region Public Relations Society of America, sits on the Legislative Committee of the Apartment Professionals Society of NY, and has recently joined the Board of the Regional Food Bank. She is Accredited in Public Relations (APR), holds the Senior Certified Professional designation from the Society for Human Resource Management (SHRM-SCP), and is a Licensed New York State Real Estate Salesperson. She earned a Bachelor of Arts in History from Columbia University and a Master of Science in Education from The Sage Colleges.
