Reserve Your Spot at the Sunrise Multifamily Summit
October 30 | 7:30–10 AM | Latham, NY | Tickets: $35 with $20 to The Regional Food Bank | Register at: SunriseMC.com/Summit
Meet the Panelist: Jesse Holland, President, Sunrise Management & Consulting, Accredited Management Organization®
Jesse Holland will be among the panelists discussing the current state of the Capital Region’s multifamily real estate market. With over three decades of experience in property management and real estate investment, he leads a team that oversees more than 1,300 residential units. Under his leadership, Sunrise Management & Consulting has become a trusted resource for property owners, developers, and investors focused on long-term value and efficient operations.
Five Questions with Jesse Holland
1. How is your work connected to multifamily real estate?
At Sunrise, we handle just about every part of multifamily—management, development, consulting, and long-term operations. That includes finding land, setting up financing, coordinating construction, and then managing the property once it’s built. We do this for both client-owned and company-owned properties. Because we operate on both sides, we understand what it takes to run things well and maintain value over time.
2. What trends are you currently seeing in the Capital Region?
Design and variety are front and center. The days of basic brick boxes are fading. Developers are reimagining properties—converting offices and hotels into apartments, adding micro-units, and upgrading amenities with fire pits, community areas, and package rooms. Smoke-free living and pet-friendly policies are becoming standard. The Capital Region now offers a broad mix of housing that reflects how residents’ needs are evolving.
3. What’s one opportunity more people should be paying attention to?
Efficiency. Whether renovating or building new, the focus should be on designing and operating smarter. That could mean using more durable materials, adding smart thermostats, or choosing finishes that lower maintenance. On the design side, it’s planning for energy efficiency, like capturing passive solar heat with the right window placement and building orientation. Tools like AI and camera systems can also help staff work more effectively. Every improvement adds up to stronger long-term performance.
4. What are the biggest challenges in multifamily right now?
It’s tougher than ever. Regulations are constantly changing, labor is hard to find, and inflation and higher interest rates continue to pressure budgets. Supply chain issues haven’t gone away, and staying compliant takes more time and resources. It takes constant effort just to stay ahead and deliver consistent, quality results. Having an experienced property management team that understands the landscape and knows how to navigate these pressures can make a big difference.
5. What is one piece of advice you would give to someone looking to succeed in this market today?
Understand the risk. Real estate is not like the stock market. If something goes wrong, you could be on the hook for a lot more than your initial investment if something goes wrong. You’re taking on responsibility for people’s homes, and that carries weight. Know the property, the neighborhood, and how local rules work. And if someone promises a huge return, be careful—there’s probably something you’re not being told. That doesn’t mean you shouldn’t invest, but you need to go in prepared. Success in this business comes from doing the work upfront and knowing what you’re walking into.
Seating is limited — Reserve your spot today!
Hear directly from professionals working in multifamily housing and learn what they’re doing to navigate today’s challenges.
Questions? Contact Heather Schechter, Sunrise Management & Consulting
